National Brands Asso. Creative Strategy Director
¼Ò¼Ó/ÆÀ : Marketing / National Brands
Æ÷Áö¼Ç ¸í : National Brands Asso. Creative Strategy Director
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People Managing : Y
¢ºKey Accountabilities & KPI (ÁÖ¿ä¾÷¹« ¹× KPI)
Campaign Management:
Work with internal and external partners to develop 360¡Æ marketing campaigns and execute ATL initiatives.
• Brand World Management:
Provide clear guidelines and feedback across all consumer touchpoints to ensure brand consistency. (film,imagery, social media, experiential, product, packaging)
• 1YP Development:
Plan the brand¡¯s one-year creative strategy & marketing plan in collaboration with cross-functional teams and external partners.
¢ºQualifications (ÀÚ°Ý¿ä°Ç)
Bachelor¡¯s degree or above
Min. 12+ years and above in Experience in creative/advertising agency
(Preferred Account Director with creative capabilities, or Creative Director with strategic expertise)
Intriguing portfolio with very own ideas
Ability to apply logic on every creative
Strong rationale building skills on the creative solution
Powerful insight finding capability by unique point of view
Strict judgement on creative based on the ultimate objective
Understanding how to leverage & manage creative agencies
Wide interests in trends and various culture
Ability to create a structural presentation deck
Fluent proficiency in verbal and written English/Korean
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