National Brands Creative Strategy Manager
ABInBev´Â ¼¼°è ​1À§ ​¸ÆÁÖ ​±â¾÷ÀÌÀÚ ¼¼°è ​5´ë ¼ÒºñÀç±â¾÷À¸·Î 500°³°¡ ³Ñ´Â ​ºê·£µå¸¦ ​Æ÷Æ®Æú¸®¿À¸¦ º¸À¯ÇÑ ​±Û·Î¹ú ¼±µÎ ±â¾÷ÀÔ´Ï´Ù. ​AB InBev ​Korea ​¿Àºñ¸ÆÁÖ´Â Ä«½º, ​ÇѸÆ, ​OB¶ó°Å, ​ÇʱÂ, ¹öµå¿ÍÀÌÀú, ½ºÅÚ¶ó, ​È£°¡µç ​µî ¼ÒºñÀÚµéÀÇ ÀÔ¸À¿¡ ​¸ÂÃá ​Â÷º°È­µÈ ​ºê·£µå Æ÷Æ®Æú¸®¿À·Î ±¹³» ​¸ÆÁÖ½ÃÀåÀ» ¼±µµÇϰí ​ÀÖ½À´Ï´Ù. ​¿Àºñ ¸ÆÁÖ´Â ​Áö¼ÓÀûÀÎ Çõ½ÅÀ» ​ÅëÇØ ​»õ·Î¿î Á¦Ç°°ú ´õ ​°­·ÂÇÑ ºê·£µå¸¦ ​¸¸µé°í ÀÖÀ¸¸ç °í°´ ¹× Áö¿ª »çȸ¿ÍÀÇ ´õ¿í ÀÇ¹Ì ÀÖ´Â °ü°è¸¦ ¸¸µé±â À§ÇØ ³ë·ÂÇÕ´Ï´Ù. ¿Àºñ¸ÆÁÖ Marketing ºÎ¹®¿¡¼­ National Brands Creative Strategy Manager ¸¦ ä¿ëÇϰíÀÚ ÇÏ´Ï, ¾Æ·¡ ÁÖ¿ä ¾÷¹« ¹× ÀÚ°Ý¿ä°ÇÀ» »ó¼¼È÷ »ìÆìº¸½Å ÈÄ Áö¿ø¹Ù¶ø´Ï´Ù. ¼Ò¼Ó/ÆÀ : Marketing / National Brands Æ÷Áö¼Ç ¸í : National Brands Creative Strategy Manager ±Ù¹«Áö : »ï¼ºµ¿ ¾Æ¼ÀŸ¿ö °í¿ë ÇüÅ : Á¤±ÔÁ÷ (3°³¿ù ¼ö½À±â°£ / 100% ±Þ¿©Áö±Þ) ¢º Key Accountabilities & KPI (ÁÖ¿ä¾÷¹« ¹× KPI) Creative Management: Work with external & internal partners to develop marketing campaigns and brand creative guidelines Visual Direction: Provide constructive guidelines & feedbacks on every consumer touch points (Video/Image/Social/Experiential/Product/Package) Campaign Strategy Development: Build a big idea/creative solution that can expand to 360 campaign Disruptive idea generation: Present proactive ideas that can create an impact ¢º Qualifications (ÀÚ°Ý¿ä°Ç) Min. 5+ years and above in Experience in creative/advertising agency, ideally as an art director Bachelor¡¯s degree or above, preferably in art/design related Intriguing portfolio with very own ideas Ability to apply logic on every creative Strong rationale building skills on the creative solution Powerful insight finding capability by unique point of view Strict judgement on creative based on the ultimate objective Understanding how to leverage & manage creative agencies Wide interests in trends and various culture Ability to create a structural presentation deck Fluent proficiency in verbal and written English/Korean