카피라이터 매니저

▶Key Accountabilities & KPI (주요업무 및 KPI) draftLine is one of the most important creative partner for ABI Korea. We are not just creative partners, we are part of our marketing team. We are in charge of creative campaign, content design, package, POCM, production and so on. draftLine is a global organization as well as ABI Korea. 13+ offices around the world have draftLine their own. draftLine global has won a lot of global creative awards and we want them too! Join us and let's make ABI Korea the strongest creative brand in Korea! · Creative Planning : The ability to understand strategies and develop creative ideas that align with them · Branding : The ability to understand the characteristics of a brand and generate ideas accordingly · Copywriting : The ability to structure ideas and articulate them into sentences. ▶Qualification (자격요건) · Proven experience as a Copywriter within an advertising agency. · Exceptional portfolio showcasing a range of integrated campaigns, brand storytelling, and visual ideation across digital, print, and experiential platforms. · Strong leadership and team management skills, with the ability to mentor, inspire, and guide cross-functional creative teams. · Deep understanding of consumer behavior, market trends, and brand strategy, with the ability to translate insights into emotionally resonant creative. · Excellent communication and presentation skills, with experience pitching ideas to senior stakeholders and clients. · Strong ability for collaboration and coopertation with other teams or stakeholders · A passionate and proactive attitude with both a creator’s mindset and a brand manager’s point of view. ▶Preferred Qualification · Ability to read & understand in English, fluency preferred