AB InBev´Â ¼¼°è 1À§ ¸ÆÁÖ ±â¾÷ÀÌÀÚ ¼¼°è 5´ë ¼ÒºñÀç±â¾÷À¸·Î 500°³°¡ ³Ñ´Â ºê·£µå¸¦ Æ÷Æ®Æú¸®¿À¸¦ º¸À¯ÇÑ ±Û·Î¹ú ¼±µÎ ±â¾÷ÀÔ´Ï´Ù. AB InBev Korea ¿Àºñ¸ÆÁÖ´Â Ä«½º, ÇѸÆ, OB¶ó°Å, ÇʱÂ, ¹öµå¿ÍÀÌÀú, ½ºÅÚ¶ó, È£°¡µç µî ¼ÒºñÀÚµéÀÇ ÀÔ¸À¿¡ ¸ÂÃá Â÷º°ÈµÈ ºê·£µå Æ÷Æ®Æú¸®¿À·Î ±¹³» ¸ÆÁÖ½ÃÀåÀ» ¼±µµÇϰí ÀÖ½À´Ï´Ù. ¿Àºñ ¸ÆÁÖ´Â Áö¼ÓÀûÀÎ Çõ½ÅÀ» ÅëÇØ »õ·Î¿î Á¦Ç°°ú ´õ °·ÂÇÑ ºê·£µå¸¦ ¸¸µé°í ÀÖÀ¸¸ç °í°´ ¹× Áö¿ª »çȸ¿ÍÀÇ ´õ¿í ÀÇ¹Ì ÀÖ´Â °ü°è¸¦ ¸¸µé±â À§ÇØ ³ë·ÂÇÕ´Ï´Ù.
¿Àºñ¸ÆÁÖ Marketing ºÎ¹®¿¡¼ Core & Value Brand Sr. Manager¸¦ ä¿ëÇϰíÀÚ ÇÏ´Ï, ¾Æ·¡ ÁÖ¿ä ¾÷¹« ¹× ÀÚ°Ý¿ä°ÇÀ» »ó¼¼È÷ »ìÆìº¸½Å ÈÄ Áö¿ø¹Ù¶ø´Ï´Ù.
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Æ÷Áö¼Ç ¸í : Core & Value Brand Sr. Manager
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¢º Key Accountabilities & KPI (Main task and KPI)
Responsible for leading the communication strategy for Core & Value brands (Hanmac, Filgood, OB Lager). Develop and execute annual communication plans aligned with the overall brand portfolio strategy, ensuring integrated and impactful brand activation across all touchpoints.
Brand Communication Planning
- Develop and execute communication plans for Core & Value brands (Hanmac, Filgood, OB Lager)
- Create annual communication plans aligned with the brand portfolio role and strategy
- Lead the entire process including creative development, content production, PR, and media strategy
Strategic 360 Brand Activation
- Develop strategic 360 brand activation plan, with strong focus on comms strategy.
- Closely cooperate with Brand Experience manager to fully execute IMC initiatives
Performance Analysis & Optimization
- Monitor and analyze brand performance against KPIs, including sales, brand health and media
- Apply insights from analysis to improve strategies & executions
Cross-functional Collaboration
- Work closely with internal teams and external agencies to ensure seamless execution
¢º Qualification (Main Capability)
- Bachelor degree or above, preferably in Marketing, Communication, commercial or related field
- Min. 7+ years and above in brand marketing, digital marketing - preferably within FMCG industry
- Fluent proficiency in verbal and written English/Korean
¢º Position Experience (Task Experience)
- Balances facts with intuition to distill complex opportunities into compelling business cases
- Crafts a vision for what the brand / category / market could be
- Understands how to utilize marketing assets and strategic alliances to create stronger connections w/consumers
- Deploys discipline and process to improve impact and speed to market
- Understand how to leverage & best manage agencies (briefs, evaluations, etc.)
- Strong planning and analytical skills with attention to detail
- Proactive & Open-minded attitude
- Strong in fast moving business culture
- Keen interest in latest trend on social preferred
- Good negotiation and inter-person communication skill
- Is a solid team player with collaborative spirit
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ABInBev : https://www.ab-inbev.com
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