Social Specialist
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¢ºKey Accountabilities & KPI
We are looking for a Social Marketing Specialist to manage our social media channels and influencer marketing programs. This role is perfect for a digital-native marketer who is passionate about building brand presence, creating engaging content, and working with creators to drive authentic connections with our consumers.
• Social Media Management
o Execute day-to-day management of brand social channels (Instagram, YouTube, X, etc.).
o Plan and schedule always-on content calendars and support campaign launches.
o Track and analyze performance metrics to optimize content and engagement.
• Influencer Marketing
o Research, evaluate, and recommend influencers/creators aligned with brand objectives.
o Support briefing, contracting, coordination, and content approval processes.
o Monitor campaign results and compile performance reports.
• Collaboration
o Partner closely with brand, partnership, design and media teams to ensure consistent and integrated campaign execution.
o Share insights on social and influencer trends to inform strategy.