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Luxury Brand Korea GM (Managing Director)

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GM (Managing Director)

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MAIN PURPOSE
Lead the brand¡¯s full business operation in Korea — from vision and P&L to execution and culture. The role demands a true fashion leader who balances strategic foresight with hands-on passion — someone who can debate global fashion ideas with HQ executives one day, and unbox the first delivery of a new store opening the next.
This position will play a pivotal role in launching the new direct operation model in Korea, building the foundation of a dynamic, performance-driven, and brand-inspired team.

KEY RESPONSIBILITIES
O Team Leadership & Culture
- Build, lead, and motivate the Korea office and store teams.
- Recruit and nurture talent with both business acumen and authentic passion for fashion.
- Inspire and set the tone for the Korean organization, ensuring alignment with brand DNA.
- Collaborate closely with HQ HR and management teams to foster a culture of creativity and responsibility.

O Business & P&L Ownership
- Full ownership of Korea¡¯s P&L, ensuring sustainable growth and profitability.
- Manage budgeting, forecasting, and cost control in coordination with HQ Finance.
- Deliver both top-line and bottom-line results, balancing ambition with operational discipline.

O Brand Equity & Market Development
- Elevate brand desirability in Korea while staying true to heritage and creative direction.
- Represent the brand across clients, media, and key stakeholders.
- Partner with HQ marketing to localize global strategies with refined local insight.
- Act as a key contributor to global brand positioning, sharing Korea market perspectives with HQ.

O CRM & Client Development
- Strengthen client engagement and loyalty through innovative CRM and clienteling programs.
- Develop and lead VIP and influencer strategies that reflect the brand¡¯s values.

O Network & Distribution Expansion
- Design and execute long-term retail network plans.
- Coordinate with HQ CEO, CCO, and Korea Real Estate teams for site selection and landlord relations.
- Oversee internalization of operations from the current distributor.

O STRATEGIC PROJECTS
- Transition the business from distribution model to direct operation.
- Establish robust clienteling and VIP programs.
- Develop an enduring network of celebrity, influencer, and ¡°friends of the brand¡± advocates.

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- 15+ years of experience in luxury retail (total 18–23 years professional experience).

- Proven track record in retail operations, marketing, and merchandising leadership.

- Entrepreneurial spirit with ability to build an organization from inception and scale it efficiently.

- High strategic agility combined with hands-on drive — able to lead from the boardroom to the boutique floor.

- Deep curiosity, humility, and a genuine passion for fashion and design culture.


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