[´ã´ç¾÷¹«] • Translate the Danfoss Climate Solutions (DCS) segment's business objectives and available insights into well-defined, measurable marketing communication plans to enhance segment visibility and quality lead generation. • Coordinate, launch, and manage multi-channel marketing communication campaigns and collateral localization, ensuring timely execution, effective vendor management, and maintenance of all schedules and assets. • Oversee the end-to-end go-to-market strategy for new product launches including but not limited to on-ground activations and events, digital campaigns, and customer programs. • Localize marketing strategies into impactful local actions, maintaining a strong digital-first mindset to maximize reach and engagement. • Collect, analyze, and report on key campaign metrics and utilize insights to identify opportunities for optimization and inform future strategy. • Liaise effectively with regional stakeholders and local sales teams to gather market awareness and insights (competitor activity, customer feedback) and ensure cohesive, high-impact campaign execution. • Manage the marketing budget, ensuring spend aligns with agreed plans and accurately tracking performance, including vendor invoicing.
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