담당업무
- 1. Strategy & Planning
- • Develop and execute integrated Social & PR strategies aligned with global objectives and local market priorities.
- • Localize global playbooks, develop creative assets, and campaign narratives for the Korean market.
- • Identify emerging social, media, and cultural trends to keep brands at the forefront.
- 2. Social Media Management
- • Lead content planning and execution across Instagram, YouTube, Naver Blog, TikTok, and KakaoTalk.
- • Manage influencer partnerships—from ideation to performance tracking.
- • Build engaged social communities through authentic conversations and user-generated content.
- • Track KPIs and optimize content and campaigns using data-driven insights.
- 3. Public Relations
- • Build strong relationships with media, journalists, and influencers to secure impactful coverage.
- • Plan and execute press releases, media events, and PR activations to support product launches and brand campaigns.
- • Manage local PR agencies, ensuring alignment with brand tone and objectives.
- • Monitor media coverage, share of voice, and campaign performance, reporting key learnings and impact.
- 4. Cross-Functional Collaboration
- • Partner closely with global, regional, local brand teams and agency partners to integrate social and PR into broader 360 marketing campaigns.
- • Collaborate with product, e-commerce, and retail marketing teams to amplify launches and ensure cohesive messaging.
- • Serve as a cultural trendspotter, sharing insights on consumer behavior, digital culture, and emerging communication channels.
- 5. Budget & Performance Management
- • Manage social and PR budgets, ensuring optimal allocation of resources to deliver maximum impact.
- • Define, track, and evaluate performance metrics for all initiatives, applying data-driven insights for continuous improvement.
지원자격 - Bachelor's degree or above - 7~10 years of experience in social media, influencer marketing, or PR (consumer electronics, FMCG, or lifestyle preferred). - Strong understanding of social platforms (Instagram, TikTok, YouTube, Naver, Kakao) and earned media landscape in Korea. - Proven ability to create integrated campaigns combining social, influencer, and PR tactics. - Excellent communication skills in Korean and English (verbal and written). - Strategic, creative, and data-driven mindset with strong project management skills. - Collaborative, agile, and able to thrive in a fast-paced, global environment.
# 현재 한국에서의 성장세가 빠른 기업(브랜드)이며, 입사시 자신이 맡은 분야(카테고리)에 대해서 단독 업무 수행이 가능해야 합니다.
# 근무지 : 서울시 강남구
[접수기간 및 방법]
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- 담당
- 문응석 상무 / 맨쉬컨설팅㈜ 헤드헌터 / dm@menschconsulting.co.kr******@*******.***
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