* 회사소개 - 이태리 피렌체에서 1927년 설립된 명품 패션사- 한국 지사는 청담동 위치
- 전체인원 270명, 이중 오피스 40명 내외, 나머지는 매장직원
- 매장: 면세 9개, 도매스틱과 아울렛 45개

MAIN RESPONSIBILITIES
 

• Press & Media Relations :

- Manage media inquiries and maintain strong relationships with press, stylists, and editors
-Supervise press sample loans and coordinate local and international shootings
- Plan and execution of press materials and monitor PR results and competitor activities
- Build and maintain good relationship with press and stylist
 

• Celebrity & KOL Management :

- Plan and execute celebrity and influencer strategies, including show attendance, cover shoots, and seeding programs
- Coordinate sample and product support, track exposure results, and prepare regular reports
- Build and maintain close relationships with agencies, stylists, and talents
 

• Advertising & Communication Planning :

- Plan and manage annual advertising strategy in alignment with HQ communication calendar and brand objectives
- Oversee campaign execution with agencies, ensuring quality and brand consistency
- Monitor campaign performance and provide regular reports and recommendations
 

• Event & Digital Communication :

- Plan and manager lobal and local events such as press days, fashion shows, and brand activations
- Manage Kakao channel and report performance to HQ
 
 
PERSONAL REQUIREMENTS
 

• Minimum 8-10+ years of experience in Public Relations and Advertising, preferably within the luxury or fashion industry
• Strong communication and writing skills in English
• Proven ability to develop and implement strategic communication plans aligned with global brand guidelines
• Solid network and deep understanding of Korean media, celebrity, and influencer landscape
• Experience in managing projects, budgets, and external agencies effectively
• Analytical mindset with ability to evaluate campaign results and provide insights
• Positive, proactive, and collaborative attitude with strong team spirit