Media Manager

B InBev는 ​세계 ​1위 ​맥주 기업이자 ​세계 5대 소비재기업으로 500개가 ​넘는 ​브랜드를 포트폴리오를 ​보유한 글로벌 선두 ​기업입니다. AB ​InBev ​Korea 오비맥주는 ​카스, ​한맥, ​OB라거, 필굿, 버드와이저, ​스텔라, ​호가든 등 소비자들의 ​입맛에 ​맞춘 ​차별화된 브랜드 포트폴리오로 ​국내 맥주시장을 ​선도하고 ​있습니다. 오비 ​맥주는 지속적인 ​혁신을 ​통해 새로운 제품과 ​더 강력한 ​브랜드를 만들고 있으며 고객 및 지역 사회와의 더욱 의미 있는 관계를 만들기 위해 노력합니다. 오비맥주 Marketing 부문에서 Media Manager를 채용하고자 하니, 아래 주요 업무 및 자격요건을 상세히 살펴보신 후 지원바랍니다. 소속/팀 : Marketing / Connections & Capabilities 포지션 명 : Media Manager 근무지 : 삼성동 아셈타워 고용 형태 : 정규직 (3개월 수습기간 / 100% 급여지급) ▶담당업무 We are looking for a media manager to manage one of ABI brands providing strategic input while guiding media agency teams towards the achievement of media objectives. Media Strategy Create effective traditional/digital strategies and work collaboratively with the planning and creative teams to develop and execute campaigns. Ensuring the development of strategic frameworks and dashboards for the reporting of campaign, channel, media performance and establishing KPI for all activity aligned to business goals including 1YP. Deliver the overall media marketing strategy with digital/non-digital working with marketing stakeholders to achieve targeted media KPIs (MROI, QWOA, etc). Day to Day operations Hands on experience of working on traditional/digital media: TV, OOH, DA, mobile, web analytics, etc and their use for marketers’ bran building & performance lead initiatives and knowledge of each media’s Pros/Cons using these in overall plans to meet campaign objectives. Support briefing, contracting, coordination, and content approval processes. Monitor campaign results and compile performance reports. Collaboration Managing internal marketing, and external agency suppliers, to deliver effective campaigns that meet target business KPI.