[담당업무]

Brand & Communications Strategy

Develop and execute consumer communications strategy for the South Korean market, including media planning and buying, consumer promotions, public relations, and digital/social campaigns.

Define and localize creative assets in collaboration with the global creative department to ensure timely delivery and brand consistency.

Brand Activation & Campaign Management

Develop and implement integrated brand activation strategies for consumers and both online and offline retail channels, in collaboration with cross-functional partners.

Provide overall marketing support to trade marketing and sales teams.

Budget & Performance Management

Plan and manage the annual marketing budget to achieve brand performance objectives.

Monitor and control marketing spend to ensure compliance and maximize ROI.

Strategic Leadership & Growth

Lead and communicate the Korea business agenda to internal stakeholders.

Contribute to long-term brand development and new product development (NPD) planning at the regional or global level.

Support the delivery of the Annual Business Plan by setting clear strategies and growth initiatives.

Agency & Market Insights Management

Oversee third-party agency relationships, ensuring strategic alignment and strong performance to deliver consistent business results.

Develop a deep understanding of Korean consumers, households, and market dynamics.

[자격요건]

경력: 경력 13년↑
학력: 대졸
직무기술: 브랜드마케팅
기타:
15+ years’ experience in brand marketing or related disciplines, with a strong track record of driving brand growth and market impact.

Bachelor’s degree or equivalent educational background.

Demonstrated expertise in integrated marketing, including online/offline media management and campaign execution.

Fluent in Korean and English, with excellent verbal and written communication skills in both languages.