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[´ã´ç¾÷¹«] Product Manager (0¸í) 1. GENERAL MISSION OF THE POSITION Support the Marketing Manager and PM team in executing marketing plans that align with HQ¡¯s key initiatives, while ensuring relevance to the local market and consistency with the brand¡¯s identity as a strong dermatologist-oriented brand. Propose and manage the execution of the marketing plan for the products under the manager¡¯s responsibility in the relevant territory by contributing to the growth of sales in the context of the marketing strategy and budgetary objectives defined by Senior Management. ________________________________________ 2. PRINCIPAL MISSIONS 2.1 • Take the full responsibility for managing the franchise holistically — from strategy development to execution — by overseeing product lifecycle, identifying market opportunities, and working closely with On-Off sales teams and operational teams to ensure brand consistency and sustainable growth. 2.2 • Participate in development and execution of the brand marketing calendar and marketing strategy including planning of product strategies, and promotional programs and ensure all elements are executed with excellence. 2.3 • Plans, develops & implements all on & offline in-store execution programs including merchandising, collateral, non-saleable product (samples/testers), in-store events, and promotions with timely delivery to trade. Develops and implements animation calendar for each retailer. • Support to create promotion plans to improve each product range sales most likely using marketing and sale techniques. 2.4 • Track and evaluate category performance on a monthly basis and prepare and analyze data relevant to campaign/ launch performance through formalized reporting. 2.5 • Work closely with and handle external agencies, especially digital communication agencies, to produce campaign content and execute events. 2.6 • Lead and manage new and ongoing launch forecasts including new product pricing strategy, launch analysis and promotional support planning. • Stock management / Rolling forecast. 2.7 • Prepares and presents marketing strategies with regional or HQ teams, retailers to share brand¡¯s objectives. 2.8 • Support to develop and prepare promotional budgets and manage expenditure within guidelines to support marketing calendar activities. ________________________________________ 3. POSITION CONTEXT AND CHALLENGES • Market competition • Market share and possibility of the growth of the range • Marketing A&Ps • Supply issue ________________________________________ 4. FIGURES • Sales for the ranges and products managed • Marketing investment levels and its efficiency (ROI) ________________________________________ 5. TRAINING, EXPERIENCE, REQUIRED SKILLS Personal Skills: • Bachelor¡¯s Degree • Minimum of 2 years¡¯ experience in Product Management or a related role. • Fluent in both Korean and English (written and spoken). • Strong passion for beauty and fashion, with a keen eye for trends and concept development. • Excellent interpersonal skills with the ability to collaborate across multiple departments. • Highly organized, detail-oriented, and adept at multitasking. • Proficiency in Microsoft Office esp. Excel.
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