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Product Manager

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Product Manager (0¸í)
1. GENERAL MISSION OF THE POSITION

Support the Marketing Manager and PM team in executing marketing plans that align with HQ¡¯s key initiatives, while ensuring relevance to the local market and consistency with the brand¡¯s identity as a strong dermatologist-oriented brand. Propose and manage the execution of the marketing plan for the products under the manager¡¯s responsibility in the relevant territory by contributing to the growth of sales in the context of the marketing strategy and budgetary objectives defined by Senior Management.
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2. PRINCIPAL MISSIONS

2.1
• Take the full responsibility for managing the franchise holistically — from strategy development to execution — by overseeing product lifecycle, identifying market opportunities, and working closely with On-Off sales teams and operational teams to ensure brand consistency and sustainable growth.
2.2
• Participate in development and execution of the brand marketing calendar and marketing strategy including planning of product strategies, and promotional programs and ensure all elements are executed with excellence.
2.3
• Plans, develops & implements all on & offline in-store execution programs including merchandising, collateral, non-saleable product (samples/testers), in-store events, and promotions with timely delivery to trade. Develops and implements animation calendar for each retailer.
• Support to create promotion plans to improve each product range sales most likely using marketing and sale techniques.
2.4
• Track and evaluate category performance on a monthly basis and prepare and analyze data relevant to campaign/ launch performance through formalized reporting.
2.5
• Work closely with and handle external agencies, especially digital communication agencies, to produce campaign content and execute events.
2.6
• Lead and manage new and ongoing launch forecasts including new product pricing strategy, launch analysis and promotional support planning.
• Stock management / Rolling forecast.
2.7
• Prepares and presents marketing strategies with regional or HQ teams, retailers to share brand¡¯s objectives.
2.8
• Support to develop and prepare promotional budgets and manage expenditure within guidelines to support marketing calendar activities.
________________________________________
3. POSITION CONTEXT AND CHALLENGES

• Market competition
• Market share and possibility of the growth of the range
• Marketing A&Ps
• Supply issue
________________________________________
4. FIGURES

• Sales for the ranges and products managed
• Marketing investment levels and its efficiency (ROI)
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5. TRAINING, EXPERIENCE, REQUIRED SKILLS

Personal Skills:
• Bachelor¡¯s Degree
• Minimum of 2 years¡¯ experience in Product Management or a related role.
• Fluent in both Korean and English (written and spoken).
• Strong passion for beauty and fashion, with a keen eye for trends and concept development.
• Excellent interpersonal skills with the ability to collaborate across multiple departments.
• Highly organized, detail-oriented, and adept at multitasking.
• Proficiency in Microsoft Office esp. Excel.


________________________________________
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