[회사설명]

외국계 유명 패션브랜드사

[모집부문]

App Business Manager

[담당업무]

- App Business & Performance Management
o Manage end-to-end App performance, including downloads, active users, conversion, and revenue.
o Analyze key KPIs using Adobe Analytics, Appsflyer, and Braze to identify business opportunities.
o Create regular performance reports and propose actionable improvements.
o Oversee resolution of operational issues impacting app performance.

- App Strategy & Planning
o Develop short- and long-term growth strategies based on data insights and market trends.
o Draft business requirements and partner with technical and marketing teams for new features.
o Plan and evaluate A/B tests to enhance engagement and conversion.
o Manage app-exclusive campaigns, content, and feature rollouts.

- Cross-functional Collaboration
o Collaborate with Marketing, Merchandising, IT, and Creative teams to align app initiatives with business goals.
o Coordinate with global and APAC teams to ensure consistency in roadmap, content, and feature releases.
o Oversee app store operations, including ASO, review management, and “What’s New” updates.

- Customer Experience Optimization
o Analyze user journeys to identify and address friction points.
o Partner with CRM teams to optimize push, in-app, and inbox communication strategies
o Monitor customer feedback and translate insights into improvement initiatives
o Communicating and running new app features/trainings to cross functional teams (contact center, regional business team, stores teams)

 

[자격요건]

- Minimum 5–8 years of experience in E-commerce, Digital Commerce, or App Business Management.
- Strong proficiency with analytics and marketing tools such as Adobe Analytics, GA4, Appsflyer, and Braze.
- Proven experience managing KPIs across acquisition, conversion, and retention funnels.
- Understanding of app marketing, UX, and customer lifecycle management.
- Experience collaborating across regional/global cross-functional teams.
- Fluency in English (Korean proficiency preferred)
- Awareness/experience in the mobile app industry/market in Korea
- Experience working in the Google Play Store, Apple Store and One Store

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워드파일의 영문이력서

[제출처]

담당자명  박지수 수석컨설턴트

전화번호  ***-****-****

www.nterway.com

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㈜엔터웨이파트너스는 주민등록번호 수집 금지 법령과 공정화에 관한 법률에 의거하여, 다음과 같은 정보를 수집하지 않습니다. 

1. 구직자 본인의 생년월일을 제외한 주민등록번호

2. 구직자 본인의 용모,키,체중 등의 신체적 조건 / 출신지역,혼인여부,재산 / 직계 존비속 및 형제자매의 학력,직업,재산