[담당업무]

The Role -
Take full responsibility for Cadillac/GMC brand and product strategy in the market, leading the end-to-end marketing of Cadillac/GMC carlines to drive brand desirability, profitable growth, and sustainable business performance.
Lead and develop the Cadillac/GMC marketing team, while aligning closely with global/regional Cadillac/GMC organizations, local sales, communications, and dealer network.


What You’ll Do -
1. Brand & Product Strategy
Develop and lead Cadillac/GMC brand strategy and positioning in the local market, aligned with global brand direction.
Build mid- to long-term product and grade strategies for each Cadillac/GMC carline (incl. EVs), reflecting customer needs, competitive landscape, and financial targets.
Identify product strengths and opportunities through continuous analysis of market trends, competitors, pricing, and customer feedback.
Lead lifecycle management (launch, sustain, enhancement, phase-out) including pricing strategy, content/package strategy, and volume/mix planning.


2. Launch & Campaign Leadership
Own the end-to-end launch process for new and refreshed Cadillac/GMC products:
Insight & strategy development
Go-to-market planning
Campaign briefing & handle readiness
Launch execution and post-launch review with cross functional teams
Plan and develop integrated marketing strategies for launch and sustain vehicles, including ATL, digital/social, CRM, experiential, and PR.
Lead brand storytelling and creative direction (e.g., design exhibitions, inspiration nights, experiential events) to reinforce Brands’ design, innovation, and luxury credentials.


3. Customer Journey, CRM & Dealer Support
Design and optimize the end-to-end customer journey (awareness – consideration – test drive – purchase – ownership – advocacy) for Cadillac/GMC customers.
Support dealer network with retail marketing tools and guidelines (launch toolkits, showroom experience concepts, POS materials, local digital campaigns).
Ensure dealers are launch-ready (product training support from marketing side, launch guides, key talking points, campaign alignment).


4. Performance Management
Define and track key performance indicators (KPIs) for all major initiatives (lead generation, traffic, engagement, ROI, brand health, etc.).
Regularly report key milestones and performance updates for owned products and campaigns to local leadership and regional/global stakeholders.
Identify optimization opportunities based on data and insights, and continuously improve marketing effectiveness.


5. Stakeholder & Team Leadership
Lead, coach, and develop the Cadillac/GMC marketing team, ensuring clear role definition, prioritization, and performance management.
Act as the central point of contact for Cadillac/GMC marketing, collaborating closely with:
Global/Regional Cadillac/GMC marketing & product teams
Local sales, network, finance, communications, and PR
External agencies and strategic partners
Foster a collaborative, problem-solving culture with strong communication, accountability, and ownership.

[자격요건]

• Automotive industry experience preferred

• Bachelor’s degree in Marketing, Business, or related field

• 10+ years experience in brand & product marketing experience

• Demonstrated team leadership experience – coaching, prioritization, feedback, and capability-building.

• Excellent writing, speaking, and active listening skills in Korean, with strong business communication ability in English

[우요건]

• Strategic thinking and structured planning skills, combined with an innovative and experiment-driven mindset.

• Proven ability to manage multiple projects and deadlines in a fast-paced environment.

• High level of integrity, professionalism, and customer-centric mindset consistent with a global luxury brand.

• Strong ownership of assigned carline(s) from a product marketing and brand management perspective.

• Proven ability to plan, schedule, execute, and evaluate vehicle launches and lifecycle campaigns.

• Experience in integrated marketing (brand, digital, CRM, events, influencers, PR) within automotive or premium/luxury brands.

• Ability to analyze market trends, competitors, customer insights, and financial performance (pricing, volume/mix, ROI, etc.) and translate them into actionable strategies.

• Experience working with global HQ, regional teams, and local stakeholders to localize global strategies and assets.

• Demonstrated team leadership experience – coaching, prioritization, feedback, and capability-building.

• Excellent communication and presentation skills, with the ability to influence senior management and cross-functional partners.

• Strong interpersonal skills, accountability, and ownership mindset.