Sr. Specialist, Retail Marketing - Golf Brand Purpose & Overall Relevance for the Organization : To drive the best Retail stores and environment in the market by executing Seasonal ISC/POP plan and Visual Merchandising activities into the market field, which is aligned with Brand Direction and strategy and support new store open. Key Responsibilities: Visual Merchandising execution Schedule & budget management of visual merchandising agency Manage Visual merchandising plan and execution, which is aligned with Brand direction/Strategy. Seasonal and Bi-weekly Visual merchandising plan set up to increase sell thru, which is aligned with Brand GTM plan & Brand strategy. Analysis and set up KPI (e.g. store sell-thru ) after applying VM plan by co-work with Sales planning team, Brand Comm, Product /CTC team and sports marketing. VM manual training for sales, store managers with VM Agency to keep the best store condition as well as to increase sell thru. Provide the optimized SKU plan or presentation for Apparel /Accessory and footwear to Sales merchandising team to get the best store Keep working on finding out the best VM practice from other brands or references to enhance brand presence. Retail marketing GTM plan management for Tradeshow & Sell in meeting Retail Marketing ISC/POP Planning and Execution : Manage and ensure effective in store communication implementation to meet brand building objectives as well as sell-through growth target according to pre-defined calendar, including all ISC set-up in the store. Provides comprehensive manual for campaign execution Guides agency/vendors to deliver quality & timely campaign execution. Manage schedule and budget of each campaign against target. Be responsible for retail working budget control (POS/POP spending and etc) and regular reporting Works closely with other marketing functions to leverage sales and cross-promotion with PR, Digital, and Sports Marketing Work closely with sales and product teams to develop retail marketing programs for retail store exclusive programs based on business needs. Store development support Support store open process related things for ISC/VM Drive open package items of the new/renewal open store management Get into the direction of door lay-out in order to make ideal product arrangement following stream of consumers shopping behaviour. Work on with VM/ISC agencies to prepare initial door open with in-store environment set up for open doors. Work on with interior agencies to develop fixtures required for new store openings and the new manual. Manage store asset and disposal processes. Key Relationships: Communicate with sales, product, sales merchandising team and store. Planning and organizing with product and sales planning eam Analysis and problem solving with internal and sales planning team Learning and self-development with team manager Knowledge Skills and Abilities : Strong in the areas of merchandising and marketing with proven cross functional experience, across sales and retail, finance and operations Passion for the category Able to work collaboratively across different cultures Interior& VM knowledge Market knowledge of fashion or sports industry Excellent presentation skills Strong interpersonal and communication skill High level of MS office, photo-shop, illustrator Good spoken & written English a plus Requisite Education and Experience / Minimum Qualifications: University Graduate Over 5 years of experience in fashion market or visual merchandising experienced in retail AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.