Direct Digital Platform Account Manager

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Platform Account Manager

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1. Channel Strategy & Business Leadership

Develop and drive channel strategies that deliver sustainable growth ensuring strong business fundamentals across revenue, profitability, and brand visibility.
Lead overall business performance for TV Home Shopping (TVHS) and Home shopping direct channels, optimizing sell-in/sell-out dynamics and margin structures.
Explore new business opportunities through direct partnerships, new platforms, and co-marketing initiatives that enhance channel effectiveness.
Build clear channel roadmaps and performance frameworks to strengthen execution excellence and commercial return.
2. Team Leadership & Collaboration

Lead a talented team of Channel Managers, MDs, and Sales Specialists overseeing daily operations across major TVHS partners (CJ, GS, Hyundai, Lotte) and PP accounts.
Collaborate closely with Trade Planning, Marketing, and Operations to align strategies and ensure seamless execution across functions.
Foster a high-performance culture that values collaboration, agility, and accountability.

3. Partner & Broadcast Management

Manage strategic partnerships with key home shopping networks and home shopping direct channel platforms, ensuring strong relationships and mutual business growth.
Lead contract discussions and commercial negotiations, ensuring balanced outcomes that support long-term value creation.
Oversee end-to-end broadcast operations — from product readiness and airing plans to creative reviews and post-broadcast analysis.
Monitor key performance drivers such as conversion, airtime efficiency, and overall broadcast profitability.
4. Commercial Planning & Governance

Partner with the Sales Director and Trade Planning team to set annual and quarterly business objectives, including sales forecasts and promotional investments.
Ensure consistent execution of trade programs, pricing policies, and promotional calendars to protect brand and business health.
Drive regular business reviews to identify opportunities, address challenges, and share actionable insights for improvement.
5. Market & Performance Insights

Analyze market trends, category performance, and competitive dynamics to identify opportunities for growth.
Proactively address underperforming areas and optimize product and channel portfolios.
Deliver insightful analysis and recommendations to senior leadership to support strategic decision-making.

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-Bachelor¡¯s degree or higher in Business, Marketing, or a related field.
-5~20 years of experience in Home Shopping, E-commerce, or Retail Channel Sales, including at least 3 years in a leadership role.
-Strong track record in managing TVHS partnerships and driving profitable growth.
-Deep understanding of Korea¡¯s home shopping ecosystem, broadcast operations, and retail P&L management.
-Excellent communication and negotiation skills in Korean; proficiency in English preferred.
-Analytical and strategic thinker with strong problem-solving skills and commercial acumen.
-Analytical and strategic mindset with strong problem-solving skills.


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