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[´ã´ç¾÷¹«] [ ´ã´ç¾÷¹« ] We are seeking a Senior Brand Marketing Manager to lead brand growth through short- and long-term strategies, integrated marketing campaigns, and strategic sales planning. This role will play a key part in driving portfolio innovation while working closely with regional and local cross-functional stakeholders.
Brand Strategy & Business Growth • Develop and execute brand growth strategies aligned with business objectives • Drive cross-functional alignment to deliver innovative and achievable business plans • Lead retail execution in partnership with shopper marketing and commercial teams
Consumer, Market & Performance Analysis • Analyze key performance indicators, brand sales, and offtake data • Conduct consumer and market research to identify growth opportunities and market potential
Integrated Marketing Communication (IMC) • Develop campaign briefs, communication ecosystems, and marketing programs based on consumer insights and market trends • Design advanced media and communication plans aligned with consumer behavior • Ensure flawless execution of IMC campaigns and evaluate ROI to optimize effectiveness
Innovation & Project Management • Lead end-to-end project management for NPD and product initiatives • Coordinate closely with cross-functional teams to deliver expected results
Brand Health & Financial Management • Monitor brand health using appropriate measurement tools • Manage sales planning, forecasting, and budget tracking People Management • Supervise and develop a marketing trainee
• [ ÀÚ°ÝÁ¶°Ç ] • Bachelor¡¯s degree or above • 7+ years of experience in FMCG brand marketing(Skin & Beauty industry experience preferred but not required) • Fluency in both English and Korean • Strong strategic thinking, analytical, and problem-solving skills • Consumer-centric and agile mindset • Excellent cross-functional communication and project management capabilities [ ÀüÇü¹æ¹ý ] 1Â÷ ¼·ùÀüÇü 2Â÷ ¸éÁ¢ÀüÇü [ Á¦Ãâ¼·ù ] ±¹¹®.¿µ¹®À̷¼.°æ·Â±â¼ú¼ Æ÷ÇÔ (°¢Á¾ Áõºù¼·ù´Â ¼·ùÀüÇüÇÕ°ÝÀÚ¿¡ ÇÑÇØ ÃßÈÄÁ¦Ãâ) À̸ÞÀÏ: carly.lee@peoplework.co.kr******@*******.*** ä¿ë´ã´ç : ÀÌ°æ¾Æ »ó¹« ( ***-****-****/ ***-****-****)
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