미국계 소비재기업, 홈케어 브랜드 마케팅 (대리급)

- 미국계 소비재(코스매틱, 건강기능식품, 홈케어 제품 제조사)
- 회사위치: 삼성동  아셈타워 27-29층 / 한국 임직원 500명, 한국 매출액 1조4천억원내외
- 워라벨 우수회사, 년간 인센티브외에 고정상여금, 다양한 베네핏 제공 

* 포지션명: Home Care Marketer (세제 카테고리 브랜드 마케팅)

* 담당업무 

* Home care portfolio planning (includes discontinuing underperforming brands/products, new product launch)
• Manage existing product lineup across Laundry, Surface Cleaner and Dish Care categories 
• Own day-to-day management of assigned product portfolio including SKU performance, pricing, and lifecycle decisions.
• Support smooth product transitions and replacement planning in collaboration with Supply Chain and Sales.
• Support development and refinement of value propositions for category brands and top selling products.
 
* Home care product positioning & claims development 
• Develop Home Care positioning and claims through close collaboration with cross-functional teams including RA, CS, QA, Procurement, Training, and Sales..
• Work closely with RA and QA to ensure all product claims and communications are compliant with local regulations.

* Marketing Planning & Brand Activation 
  • Create digital marketing contents that are easy-to-use and understandable as an effective ABO business tool for driving ABO business excitement 
• Marketing planning and execution to support Home care, including promotion, packaging and physical presence programs

* 지원자격 
•  Bachelor’s degree in marketing or related field. 
•  4~5 years of marketing or brand management experiences within the FMCG or consumer products industry. (Experience in Home Care or detergent product categories is preferred)
•  Extensive experience in data driven digital marketing experience with proficiency in leveraging AI tools.

* 상세문의
•  포커스에이치알, 윤정숙 대표 (***-****-****, ******@*******.***)