[담당업무]

Brand & Communications Strategy

Develop and execute consumer communications strategy for the South Korean market, including media planning and buying, consumer promotions, public relations, and digital/social campaigns.

Define and localize creative assets in collaboration with the global creative department to ensure timely delivery and brand consistency.

Brand Activation & Campaign Management

Develop and implement integrated brand activation strategies for consumers and both online and offline retail channels, in collaboration with cross-functional partners.

Provide overall marketing support to trade marketing and sales teams.

Budget & Performance Management

Plan and manage the annual marketing budget to achieve brand performance objectives.

Monitor and control marketing spend to ensure compliance and maximize ROI.

Strategic Leadership & Growth

Lead and communicate the Korea business agenda to internal stakeholders.

Support the delivery of the Annual Business Plan by setting clear strategies and growth initiatives.

Agency & Market Insights Management

Oversee third-party agency relationships, ensuring strategic alignment and strong performance to deliver consistent business results.

Develop a deep understanding of Korean consumers, households, and market dynamics.

[자격요건]

경력: 경력 13년↑
학력: 대졸
직무기술: 브랜드마케팅
기타:
15+ years’ experience in brand marketing or related disciplines, with a strong track record of driving brand growth and market impact.

Bachelor’s degree or equivalent educational background.

Demonstrated expertise in integrated marketing, including online/offline media management and campaign execution.

Fluent in Korean and English, with excellent verbal and written communication skills in both languages.