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[Global Luxury] Marketing Specialist[´ã´ç ¾÷¹«]
The Marketing Specialist supports the execution of brand and retail-focused marketing initiatives, with a strong emphasis on events, in-store activations, and product launches. This role plays a key part in delivering impactful brand experiences, including pop-ups, launch events, brand collaborations, and VIP/Press events, while supporting boutique traffic, brand visibility, and both new and existing client engagement.
1. Brand Experience & Event Execution
- Support the planning and execution of brand experiences, including pop-ups, launch events, brand collaborations, and VIP/Press events.
2. In-Store Activation & Retail Marketing Support
- Plan and execute in-store activations and boutique animations for brand campaigns and product launches, as well as ongoing boutique activities.
- Produce boutique collaterals (POP, DM, etc.) and maintain ongoing communication with boutiques
3. Product Launch Support
4. Reporting & Operations
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- Bachelor¡¯s degree or above
- Minimum 5 years of experience in marketing
- Experience with global luxury brands is a strong advantage
- Fluent in English, both written and spoken
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