Marketing Director / ¿Ü±¹°è¼ÒºñÀç»ç

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Marketing

Director

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Strategic Planning & review


Develop and implement the long-term and yearly MarComm strategies across all functions
Review monthly and annual MarComm plan
Analyze the implementations of all MarComm strategies and campaign KPIs
Market intelligence
Budget Management
Build A&P budget (media, PR, event, client treatment etc.)
Track and manage monthly, quarterly, yearly A&P spending and expenses
Responsible for external vendors and agency procurement
Digital & Media
Annual media planning and strategy development
Supervise media execution and KPI achievement
Co-work with a designated media agency
Public Relations
Secure a close relationship with key media, KOL, local artist community
Plan strategic PR initiatives

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Min. 15 years of professional marketing & communication experience in high-end retail industry
Strong communication skills both in Korean and English
Solid local network with strong knowledge of luxury market in Korea
Hands-on management skills and ability to interact with various stakeholders
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