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Strategic Planning & review
Develop and implement the long-term and yearly MarComm strategies across all functions Review monthly and annual MarComm plan Analyze the implementations of all MarComm strategies and campaign KPIs Market intelligence Budget Management Build A&P budget (media, PR, event, client treatment etc.) Track and manage monthly, quarterly, yearly A&P spending and expenses Responsible for external vendors and agency procurement Digital & Media Annual media planning and strategy development Supervise media execution and KPI achievement Co-work with a designated media agency Public Relations Secure a close relationship with key media, KOL, local artist community Plan strategic PR initiatives
[ ÀÚ°ÝÁ¶°Ç ]
Min. 15 years of professional marketing & communication experience in high-end retail industry Strong communication skills both in Korean and English Solid local network with strong knowledge of luxury market in Korea Hands-on management skills and ability to interact with various stakeholders [ ÀüÇü¹æ¹ý ]
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À̸ÞÀÏ: carly.lee@peoplework.co.kr******@*******.*** ä¿ë´ã´ç : ÀÌ°æ¾Æ Àü¹« ( ***-****-****)
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