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[´ã´ç¾÷¹«] [Á÷¹«³»¿ë ] Strategic Planning & review Develop and implement the long-term and yearly MarComm strategies across all functions Review monthly and annual MarComm plan Analyze the implementations of all MarComm strategies and campaign KPIs Market intelligence Budget Management Build A&P budget (media, PR, event, client treatment etc.) Track and manage monthly, quarterly, yearly A&P spending and expenses Responsible for external vendors and agency procurement Digital & Media Annual media planning and strategy development Supervise media execution and KPI achievement Co-work with a designated media agency Public Relations Secure a close relationship with key media, KOL, local artist community Plan strategic PR initiatives
[ ÀÚ°ÝÁ¶°Ç ]
Min. 15 years of professional marketing & communication experience in high-end retail industry with at least 3 years in leadership position (luxury jewelry and watch, fashion will be plus) Strong communication skills both in Korean and English Solid local network with strong knowledge of luxury market in Korea Hands-on management skills and ability to interact with various stakeholders
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[ Á¦Ãâ¼·ù ] ±¹¹®.¿µ¹®À̷¼.°æ·Â±â¼ú¼Æ÷ÇÔ(°¢Á¾ Áõºù¼·ù´Â ¼·ùÀüÇüÇÕ°ÝÀÚ¿¡ ÇÑÇØ ÃßÈÄÁ¦Ãâ) À̸ÞÀÏ: carly.lee@peoplework.co.kr******@*******.*** ä¿ë´ã´ç : ÀÌ°æ¾Æ Àü¹« ( ***-****-****/ ***-****-****)
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