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1. Initiate and design local marketing strategy and growth plans
- Initiate and develop the Jewellery/LACC marketing strategy through in-depth local market analysis, including comprehensive studies of consumer behavior, market trends, and product attributes.
- Develop and present marketing proposals to management, demonstrating a strong understanding of the market and identifying growth opportunities.
- Collaborate closely with key stakeholders at both local and central levels to ensure full alignment and engagement in the development of comprehensive 360¡Æ action plans.
- Provide strong leadership and direction in the development and execution of MarCom strategies for Jewellery/LACC.
- Define and prioritize key short-term and long-term objectives to drive growth and achieve strategic targets.
2. Build novelty launch strategies and action plans
- Oversee Jewellery/LACC 1S/2S novelty buying at the International Showroom in Paris twice a year, in close collaboration with Merchandising, SCM, and Commercial teams.
- Lead sales forecasting by proposing annual novelty sales potential by product and by network.
- Propose marketing sales ambitions and engage with key stakeholders to gather quantitative and qualitative feedback on novelty initiatives, consolidating and sharing insights with HQ.
- Plan and execute 360¡Æ launch action plans, including MarCom activities, commercial and CRM/CS support, training programs, and close collaboration with HQ.
3. Lead and orchestrate 360¡Æ action plans for strategic categories and novelties
- Drive marketing activation planning for strategic categories and novelties.
- Communicate, align, and collaborate with key stakeholders to execute plans effectively.
- Regularly review and adjust action plans through ongoing performance and progress analysis.
4. Manage and drive balanced Jewellery/LACC sales to enable long-term growth
5. Spearhead market analysis and share market insights
6. Manage and develop team capabilities


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- Strong time management and organizational & prioritization skills under pressure
- Ability to orchestrate transversal dimensions
- Capability to do independently multiple projects simultaneously
- University graduate
- 12 years + related experience in luxury or Jewellery/LACC marketing
- Positive attitude to draw favorable collaboration from colleagues & logical thinking to convince internal & external partners
- Fluent in both Korean & English/ French a plus
- Luxury market expert with luxury brand background
- Passionate leader with comprehending approach
- Compelling communicator with clear rational & intriguing story
- Strategic thinker upon overall business diagnosis
- Enthusiastic learner with nature of curiosity


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