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PR Associate
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∙ Develop press release and pitch the editorial to target media
∙ Pitch and manage quality of exposure through target pint and internet media and social channels
∙ Connect with AP and global teams and partner to leverage contents and assets
∙ Plan and manage fashion editorial and features with Sr. PR manager
∙ Handle monthly product photo shoot and media inquiries ∙ Handle corporate issues with corporate agencies
∙ Enhance monthly media relations to maximize the quality of editorials
∙ To closely assist Sr. PR manager in execution of all local press programs such as seasonal press presentations, media trip, press events and corporate communications and etc.
∙ Monitor and clip daily and monthly coverage on brands/products/corporate issues and share those with respective teams such as retail, stores, AP PR, etc
∙ Meet with key editors: sharing the latest development of our brand and showcase new collection and negotiate stories and page
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∙ Work experience in PR preferred
∙ Fashion or luxury brand PR and marketing experience preferred
∙ BA degree (PR/Communications marketing is preferred)
∙ English fluency in verbal and written
∙ Dynamic, proactive and able to work in fast-paced environment and under pressure
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