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¡¤Market & Consumer Insights: Develop a deep understanding of Korean consumers, local home environments, and market dynamics to inform strategic decision-making.
Consumer Communications Strategy: Design and execute comprehensive communication strategies, including media planning/buying, consumer promotions, public relations, and digital/social media initiatives.
Creative Asset Localization: Identify local creative needs and collaborate with the Global Creative Department to develop and deploy high-quality assets tailored to the Korean market.
Global-Local Strategic Alignment: Partner closely with global marketing hubs (e.g., US and APAC) to leverage international best practices while ensuring appropriate localization for the domestic market.
Integrated Brand Activation: Develop and execute brand activation strategies for both consumers and retailers (online/offline) in close partnership with cross-functional teams.
Trade & Sales Support: Provide overall marketing support to sales and trade marketing teams, ensuring strategies are aligned with distributor goals and in-store display needs.
Financial & Performance Management: Plan and manage the annual marketing budget to optimize ROI; drive execution of strategies to meet P&L goals and market share targets.
Business Planning & Expansion: Support the delivery of the Annual Business Plan (ABP) and lead brand category expansion through new product launches and GTM (Go-to-Market) strategies.
Agency Management: Oversee relationships with third-party agencies, strategically maximizing their performance to drive consistent business results.
Global Collaboration: Maintain regular communication with global offices; occasional international travel (e.g., US, Singapore) may be required.

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¡¤ 5+ years¡¯ experience in Brand Marketing with preferred category in home electronic appliances and FMCG.
¡¤ Bachelor¡¯s Degree or equivalent
¡¤ Strong knowledge for on/offline, brand marketing and media management


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