[담당업무]

[Key Responsibilities]
1. Strategic Planning & Narrative Development
Integrated Communications Strategy: Orchestrate comprehensive social and PR strategies that seamlessly align global business objectives with the nuances of the Korean market.

Localization & Narrative Excellence: Localize the global brand playbook to resonate with local sentiments; develop compelling narratives and creative assets that drive deep market engagement.

Trend Forecasting & Cultural Relevancy: Proactively identify shifts in social media, media landscapes, and cultural trends to ensure the brand remains at the forefront of cultural discourse.

2. Social Media Ecosystem & Community Management
Multi-channel Content Stewardship: Lead the end-to-end planning and operation of optimized content across major platforms including Instagram, YouTube, TikTok, Naver Blog, and KakaoTalk.

Influencer Partnership Lifecycle: Spearhead the entire influencer ecosystem, from strategic seeding and partnership management to rigorous performance analysis.

Community Advocacy: Foster a loyal social community by driving authentic engagement and optimizing User-Generated Content (UGC) initiatives.

Data-driven Optimization: Monitor key performance indicators (KPIs) continuously and leverage data insights to refine content performance and engagement strategies.

3. Public Relations & Strategic Media Relations
Media Network Cultivation: Build and maintain high-level relationships with major press, journalists, and key media influencers to secure premium earned media coverage.

End-to-end PR Execution: Execute holistic PR initiatives, including press releases and high-impact media events, to support new product launches and brand milestones.

Agency Governance: Supervise PR agencies to ensure brand identity consistency and maximize agency output through strategic guidance and performance reviews.

Impact Measurement & Reporting: Quantify campaign impact through Share of Voice (SOV) and media coverage analysis, providing actionable insights to senior leadership.

4. Cross-functional Collaboration & Intelligence Sharing
360-degree Marketing Integration: Partner with global and local marketing teams to integrate social and PR elements organically into broader marketing campaigns.

Brand Voice Consistency: Ensure a unified brand voice across all touchpoints by maintaining close alignment with Product, E-commerce, and Retail teams.

Strategic Cultural Advisory: Act as a 'cultural antenna' by sharing insights on consumer behavior and digital trends to support informed executive decision-making.

5. Budgetary & KPI Governance
Strategic Resource Allocation: Optimize the allocation and management of budgets to maximize ROI across PR and social initiatives.

Advanced Metrics Framework: Establish and refine sophisticated, data-driven performance metrics for all communication projects to ensure accountability and growth.

[자격요건]

경력: 경력 5년↑
학력: 대졸
직무기술: 퍼포먼스 마케팅, 인플루언서마케팅
기타:
[Qualifications]
Professional Tenure & Industry Context: A minimum of 7 years of demonstrated experience in Social Media and Influencer Marketing. Prior experience within Home Electronics, FMCG, or Lifestyle sectors is highly advantageous.

Localized Market Expertise: A nuanced and authoritative understanding of the Korean digital ecosystem (including Instagram, TikTok, YouTube, Naver, and Kakao) and the domestic media landscape.

Holistic Campaign Architecture: Proven ability to synthesize social media, influencer partnerships, and PR initiatives into a singular, compelling brand narrative and integrated campaign.

Strategic & Analytical Agility: Exceptional project management skills that balance creative vision with rigorous data-driven problem-solving to drive measurable business impact.

Global Organizational Fluidity: A proactive and agile mindset, capable of navigating and thriving within a fast-paced, global corporate environment.

Linguistic Proficiency: Native-level Korean and professional business fluency in English are mandatory for seamless cross-border collaboration and stakeholder management.