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• CRM Performance & Database Management
- Lead and monitor CRM performance across all stores, ensuring KPIs are achieved in line with global standards.
- Ensure accuracy and quality of customer data; set objectives for quantitative and qualitative data collection.
- Review and analyse database reports, communicate findings, and propose action plans to HQ and local stakeholders.
• Client Engagement & Strategy
- Build and animate the clienteling calendar in collaboration with retail, ECOM, merchandising, and VM teams, ensuring alignment with brand priorities.
- Manage and localise all 1-to-1 and 1-to-many communication channels, including overseeing Kakaotalk targeted communication.
• Client Experience & Satisfaction
- Oversee the overall customer satisfaction performance in Korea by monitoring Net Promoter Score (NPS) and ensuring appropriate follow-up on client feedback.
- Lead the assessment and continuous optimisation of end-to-end client journeys, identifying strengths, weaknesses, and implementing strategic improvement plans to elevate experiences to luxury standards.
- Benchmark competitor clienteling and client experience strategies, sharing actionable insights and best practices with regional APAC, HQ and local teams.
• Gift Management
- Establish & implement clear guidelines on annual targeted gifting campaigns.
- Coordinate the annual gift ordering for the Korea market according to store needs
- Complement gifting with curated lifestyle experiences to strengthen client loyalty.
• Other responsibilities
- Maintain regular communication with regional APAC & HQ teams, providing updates, validation processes, and feedback sharing.
- Conduct ongoing research on local CRM trends, customer behavior, and technological advancements in the Korean market.
- Contribute to the development of training materials and programs for retail staff on CRM tools, clienteling best practices, and new communication platforms (e.g. Kakao).
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• Degree holder with at least 8+ years of experience in CRM management, preferably in luxury market
• Strong PC skills in various MS Office applications
• Excellent communication and presentation skills, with fluency in spoken and written English
• Customer focus, strategic thinking, excellent people skill, business acumen, analytical ability, problem solving, planning and organizing skill
• Highly organized capable of multitasking under pressure
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