|
[´ã´ç¾÷¹«] O Celebrity Management - Identify and onboard new talent aligned with the brand¡¯s vision and objectives - Oversee ambassador/friends activations - Coordinate logistics for celebrity participation in event - Develop and execute strategic seeding plans for celebrities, ensuring the exposure of the key seasonal product placements - Influencer, KOL, and Stylist Relations - Create and maintain a comprehensive influencer mapping list - Build and nurture strong relationships with influencers, socialites, and stylists - Plan and execute impactful seeding campaigns for key product launches - Conduct competitive analysis to benchmark celebrity and influencer collaborations - Ensure daily communication and smooth collaboration with agencies and stylists - Assist in the planning, organization, and execution of trips and events - Provide administrative support, including managing purchase orders (POs), payments, and seeding logistics
O Press Relations - Support PR communications plan on brand news releases - Analyze and update press coverage reports - Closely work with showroom to monitor press gifts and sample orders - Monitor competitors¡¯ PR activities and propose new ideas for social and editorial coverage
O Experience - Develop elevated brand experience that responds to global brand strategy and local market¡¯s need - Support MKT lead event to create brand experience - Pursue brand elevation by delivering high-quality creative & execution standard - Devise innovative and new experience - Keep a sharp eye on new trend, competitors activities and up-and coming cultural experience - Align with key stakeholders in head quarter and local business functions
[±Ù¹«ºÎ¼ ¹× Á÷±Þ/Á÷Ã¥]
|
[ÀÚ°Ý¿ä°Ç] °æ·Â: °æ·Â 4³â¡è ÇзÂ: ´ëÁ¹ Á÷¹«±â¼ú: Communications, Press Relations, Celebrity Management
-
4yrs+ experience of brand experience/even
-
Fluent in English
-
Experience in Luxury brand is preferred
-
Market knowledge (exposed) of content production & creation
[¿ì´ë»çÇ×] ¿Ü±¹¾î: ¿µ¾î ȸȰ¡´É,µ¶Çذ¡´É,ÀÛ¹®°¡´É
|