ABInBev´Â ¼¼°è 1À§ ¸ÆÁÖ ±â¾÷ÀÌÀÚ ¼¼°è 5´ë ¼ÒºñÀç±â¾÷À¸·Î 500°³°¡ ³Ñ´Â ºê·£µå¸¦ Æ÷Æ®Æú¸®¿À¸¦ º¸À¯ÇÑ ±Û·Î¹ú ¼±µÎ ±â¾÷ÀÔ´Ï´Ù. AB InBev Korea ¿Àºñ¸ÆÁÖ´Â Ä«½º, ÇѸÆ, OB¶ó°Å, ÇʱÂ, ¹öµå¿ÍÀÌÀú, ½ºÅÚ¶ó, È£°¡µç µî ¼ÒºñÀÚµéÀÇ ÀÔ¸À¿¡ ¸ÂÃá Â÷º°ÈµÈ ºê·£µå Æ÷Æ®Æú¸®¿À·Î ±¹³» ¸ÆÁÖ½ÃÀåÀ» ¼±µµÇϰí ÀÖ½À´Ï´Ù. ¿Àºñ ¸ÆÁÖ´Â Áö¼ÓÀûÀÎ Çõ½ÅÀ» ÅëÇØ »õ·Î¿î Á¦Ç°°ú ´õ °·ÂÇÑ ºê·£µå¸¦ ¸¸µé°í ÀÖÀ¸¸ç °í°´ ¹× Áö¿ª »çȸ¿ÍÀÇ ´õ¿í ÀÇ¹Ì ÀÖ´Â °ü°è¸¦ ¸¸µé±â À§ÇØ ³ë·ÂÇÕ´Ï´Ù.
¿Àºñ¸ÆÁÖ Marketing ºÎ¹®¿¡¼ Asso. Stella Artois Director ¸¦ ä¿ëÇϰíÀÚ ÇÏ´Ï, ¾Æ·¡ ÁÖ¿ä ¾÷¹« ¹× ÀÚ°Ý¿ä°ÇÀ» »ó¼¼È÷ »ìÆìº¸½Å ÈÄ Áö¿ø¹Ù¶ø´Ï´Ù.
¼Ò¼Ó/ÆÀ : Marketing / High-End Brands
Æ÷Áö¼Ç ¸í : Asso. Stella Artois Director
±Ù¹«Áö : »ï¼ºµ¿ ¾Æ¼ÀŸ¿ö
°í¿ë ÇüÅ : Á¤±ÔÁ÷ (6°³¿ù ¼ö½À±â°£ / 100% ±Þ¿©Áö±Þ)
People Managing : Y
¢ºKey Accountabilities & KPI (ÁÖ¿ä¾÷¹« ¹× KPI)
1. Brand Strategy Development:
Develop and implement comprehensive brand strategies to enhance brand equity and market share.
Localize global brand strategies for local relevancy in close cooperation with global headquarters.
Ensure consistent brand messaging across all channels and touchpoints.
2. Marketing Campaigns:
Lead the planning and execution of marketing campaigns, including brand communications and experiential activities.
Align trade marketing activities with overall brand strategy to drive sales and visibility.
Measure and report campaign performance, assess learnings for future implementation.
3. Market Analysis:
Study consumer behavior, market trends, and competitive landscape to inform insights into marketing strategies and product development.
4. Product
Management:
Oversee product lifecycle management, including new product launches and product innovation.
Collaborate with cross-functional teams to ensure product alignment with brand strategy.
5. Budget Management:
Manage the brand marketing budget, ensuring efficient allocation of resources to maximize ROI.
6. Team Leadership:
Lead and mentor a team of marketing professionals.
¢ºQualifications (ÀÚ°Ý¿ä°Ç)
Bachelor¡¯s degree or above, preferably in Marketing, Communication, commercial or related field
Balances facts with intuition to distill complex opportunities into compelling business cases.
Crafts a vision for what the brand / category / market could be.
Demonstrates judgment to define a compelling core creative idea.
Understands how to utilize marketing assets and strategic alliances to create stronger connections w/consumers
Deploys discipline and process to improve impact and speed to market.
Understands how to leverage & manage agencies (briefs, evaluations, etc.)
Demonstrates strong leadership & inter-person communication skills
Is a solid team player with collaborative spirit
Has fluent proficiency in verbal and written English/Korean
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