ABInBev´Â ¼¼°è 1À§ ¸ÆÁÖ ±â¾÷ÀÌÀÚ ¼¼°è 5´ë ¼ÒºñÀç±â¾÷À¸·Î 500°³°¡ ³Ñ´Â ºê·£µå¸¦ Æ÷Æ®Æú¸®¿À¸¦ º¸À¯ÇÑ ±Û·Î¹ú ¼±µÎ ±â¾÷ÀÔ´Ï´Ù. AB InBev Korea ¿Àºñ¸ÆÁÖ´Â Ä«½º, ÇѸÆ, OB¶ó°Å, ÇʱÂ, ¹öµå¿ÍÀÌÀú, ½ºÅÚ¶ó, È£°¡µç µî ¼ÒºñÀÚµéÀÇ ÀÔ¸À¿¡ ¸ÂÃá Â÷º°ÈµÈ ºê·£µå Æ÷Æ®Æú¸®¿À·Î ±¹³» ¸ÆÁÖ½ÃÀåÀ» ¼±µµÇϰí ÀÖ½À´Ï´Ù. ¿Àºñ ¸ÆÁÖ´Â Áö¼ÓÀûÀÎ Çõ½ÅÀ» ÅëÇØ »õ·Î¿î Á¦Ç°°ú ´õ °·ÂÇÑ ºê·£µå¸¦ ¸¸µé°í ÀÖÀ¸¸ç °í°´ ¹× Áö¿ª »çȸ¿ÍÀÇ ´õ¿í ÀÇ¹Ì ÀÖ´Â °ü°è¸¦ ¸¸µé±â À§ÇØ ³ë·ÂÇÕ´Ï´Ù.
¿Àºñ¸ÆÁÖ Marketing ºÎ¹®¿¡¼ National Brands Asso. Creative Strategy Director ¸¦ ä¿ëÇϰíÀÚ ÇÏ´Ï, ¾Æ·¡ ÁÖ¿ä ¾÷¹« ¹× ÀÚ°Ý¿ä°ÇÀ» »ó¼¼È÷ »ìÆìº¸½Å ÈÄ Áö¿ø¹Ù¶ø´Ï´Ù.
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Æ÷Áö¼Ç ¸í : National Brands Asso. Creative Strategy Director
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°í¿ë ÇüÅ : Á¤±ÔÁ÷ (6°³¿ù ¼ö½À±â°£ / 100% ±Þ¿©Áö±Þ)
People Managing : Y
¢ºKey Accountabilities & KPI (ÁÖ¿ä¾÷¹« ¹× KPI)
Campaign Management:
Work with internal and external partners to develop 360¡Æ marketing campaigns and execute ATL initiatives.
• Brand World Management:
Provide clear guidelines and feedback across all consumer touchpoints to ensure brand consistency. (film,imagery, social media, experiential, product, packaging)
• 1YP Development:
Plan the brand¡¯s one-year creative strategy & marketing plan in collaboration with cross-functional teams and external partners.
*Key KPI : Brand Power , Uplift Key brand imageries, Creative Effectiveness and Efficiency
¢ºQualifications (ÀÚ°Ý¿ä°Ç)
• Min. 12+ years and above in Experience in creative/advertising agency or as senior brand managing role as a creative strategist
(Preferred Brand Director with creative capabilities, or Creative Director with strategic expertise)
• Bachelor¡¯s degree or above
• Intriguing portfolio with very own ideas
• Ability to apply logic on every creative development
• Strong rationale building skills on the creative solution
• Powerful insight finding capability by unique point of view and design clear brief to external/internal partners
• Strict judgement on creative based on the ultimate business objective
• Understanding managing brand architecture and implementing in execution
• Understanding how to leverage & manage creative agencies
• Wide interests in trends and various cultures
• Ability to create a structural presentation deck
• Fluent proficiency in verbal and written English/Korean
• Experience in brand development / core creative development in major brands or from major creative agencies
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ABInBev : https://www.ab-inbev.com
¿Àºñ¸ÆÁÖ : https://www.ob.co.kr
Linked In : https://www.linkedin.com/company/abinbevkoreaobc