[담당업무]

We are partnering with a global consumer brand that is accelerating its direct market expansion in Korea. As part of this growth, the company is seeking a senior marketing leader to drive brand development, consumer engagement, and market share growth.
This role will play a critical part in shaping local marketing strategy while collaborating closely with global and regional teams to deliver impactful brand execution in the Korean market.


[담당 업무]

Develop and execute integrated brand communication strategies across media, digital, PR, and promotions
Lead localized marketing initiatives aligned with global strategy and best practices
Drive consumer and retail activation programs across online and offline channels
Partner closely with sales and trade marketing teams to support revenue growth and retail excellence
Manage annual marketing budget and optimize ROI
Deliver portfolio performance against P&L and market share targets
Generate consumer insights and translate them into compelling brand messaging
Support product launches and go-to-market initiatives
Manage and maximize performance of external agencies
Contribute to mid- to long-term brand growth strategy and annual business planning
Potential to build and lead a team as the business expands

[ 자격조건 ]

15+ years of brand marketing experience
Strong background in consumer goods, FMCG, home appliances, or highly competitive categories preferred
Proven experience in integrated online/offline marketing and media management
Strategic thinking combined with strong execution capabilities
Data-driven mindset with strong analytical skills
Fluent in Korean and English

[ 전형방법 ]
1차 서류전형
2차 면접전형

[ 제출서류 ]
국문.영문이력서.경력기술서포함(각종 증빙서류는 서류전형합격자에 한해 추후제출)
이메일: carly.lee@peoplework.co.kr******@*******.***
채용담당 : 이경아 전무  ( ***-****-****/ ***-****-****)

[자격요건]

경력: 경력 15년↑
학력: 대졸
직무기술: 브랜드마케팅, 마케팅, 전략, 사업전략, 마케팅 전략, 전략기획, 마케팅전략, 브랜드전략