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CONTEXT AND PURPOSE OF THE ROLE
VM Team Lead is responsible for leading the holistic in-store experience by orchestrating Visual Merchandising and Store Architecture to deliver a consistent, premium customer journey that drives brand affinity and business growth. This role plays a pivotal part in shaping aesthetically refined, customer-centric retail environments that translate into commercial success as well.

KEY REPONSIBILITIES
O Brand Visual Identity & Strategy
- Define and oversee the brand¡¯s global visual identity strategy, ensuring alignment with overall brand and marketing objectives.
- Translate brand values and storytelling into compelling visual concepts across physical and digital channels.
- Lead the development of brand visual guidelines, seasonal campaign toolkits, and store presentation standards.
- Collaborate closely with marketing, product, and retail teams to maintain brand consistency and elevate visual storytelling.

O Store Design & Architecture
- Lead the design strategy for retail environments, including new store concepts, renovations, and pop-up executions.
- Oversee all stages of store design and build — from concept development to construction and final delivery & ensuring design excellence and operational efficiency.
- Manage relationships with external design agencies, architects, and contractors.
- Ensure that store design reflects the brand identity while optimizing functionality, customer flow, and product visibility.

O Visual Merchandising & In-Store Experience
- Develop and implement in-store visual merchandising strategies that enhance product presentation and customer engagement.
- Create seasonal VM guidelines, window displays, and product zoning plans for all retail formats.
- Monitor execution quality across stores and ensure brand standards are maintained consistently.
- Analyze visual performance metrics (sell-through, conversion, customer engagement) and optimize strategies accordingly.

O Team Leadership & Development
- Lead and mentor two sub-teams: Visual Merchandising (2 members) and Store Architecture (2 members).
- Coach and develop 8 outsourced field trainers to ensure on-brand execution across all retail locations.
- Foster a collaborative and high-performance culture focused on creativity, excellence, and continuous improvement.

O Budget & Project Management
- Manage the annual budget for visual experience, including store design, VM materials, and outsourced training.
- Optimize resources and timelines across multiple projects to achieve both creative and financial goals.
- Negotiate with external partners and vendors to ensure cost efficiency and quality standards.


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- Minimum 10 years of relevant experience

- Bachelor's Degree or higher in Architecture, Interior Design, Visual Merchandising, or a related field.

- Minimum 8 years of relevant experience in premium retail environments.

- Strong design sensibility with proven ability to create refined, brand-aligned retail spaces.

- Solid understanding of customer journey mapping and in-store behavior optimization.

- Experience in leading cross-functional teams and managing external vendors.

- Proficient in design software (AutoCAD, SketchUp, Adobe Creative Suite, etc.).

- Strong project management and multitasking skills, with attention to both detail and big-picture vision.

- Excellent communication and leadership abilities; experience in coaching and team development.

- Fluent in Korean and proficient in English (spoken and written).


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