´ã´ç¾÷¹« Public Relations - Develop and maintain good relationships and communication with media and stylists to build brand image/reputation and maximize collection awareness among target audiences - Communicate with other PR teams to arrange samples for monthly print and digital editorial shootings and celebrity dressings - Manage sample delivery of local and global shipments - Report daily online press, monthly clipping reports directly to PR Communications Director HQ - Support seasonal Press days, Brand Events, Fashion Show activities - Handle local PR gifting initiatives during new and holiday seasons - Translate and create press release to distribute for local press - Manage PR outsourcing agency for Media shootings and provide timely reports to PR manager - Coordinate advertising campaigns, if necessary
Marketing - Support/ coordinate VIP related activities, such as trunk shows, private events and store openings and ensure budgets are strictly respected - Create monthly new product proposal to department store sales team for department store DM - Manage the KAKAO Channel, including uploading local-language content in alignment with global guidelines - Track, monitor and report monthly marketing budget status in collaboration with the Finance team
In store event - Support/ coordinate the concept of events by following global brand guideline, and casting models & hair-make up for In-Floor modeling. Also catering service should be arranged. - Seeking appropriate venues for subjective events, working with VMD. - Coordinating samples for each of the events communicating with global PR offices.
ÀÚ°Ý¿ä°Ç - Reporting line: Korea PR Manager - Min 3~ around 5 years of experience in luxury retail or PR agency (fashion and/or cosmetics) (Daeri level) - Business or above English (frequent communication with HQ and Regional teams across Asia) - Very hands-on and action-oriented - International and open mindset - Bachelor's degree or equivalent |