Sr. Specialist, Brand Communications - Golf Brand PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION : Coordinate and support overall brand communications activities to ensure effective local implementation of Global GTM process aligning with the company target. KEY RESPONSIBILITIES : OVERALL Support and drive overall brand comm. marketing strategy and activation across all touchpoints (advertising, creative production, PR, digital, social, events (consumer and customer), sponsorship, retail, account, CRM, etc.) Inject creative ideas to amplify brand heat and ensure the brand stays relevant to the target consumer Orchestrate the localization of global marketing assets while ensuring consistency in brand voice Deliver information to every related department with timely manner and right tools including all agencies BRAND MARKETING MEDIA PLANNING & STRATEGY DEVELOPMENT Support to create the local brand marketing plan and calendar based on Global and input from country commercial needs Collaborate with media buying agency (Mediacom) and support more on strategic media planning (especially digital) and execution Work with CTC team in coordinating the strategic seasonal, quarterly range plan to align with company target Set weekly & monthly detailed digital social activity plan for TEAMADIDAS IG postings, influencers and youtubers aligning with the seasonal plan Digital Marketing Plan and execution Develop Digital marketing plan which is aligned with Marketing strategy Support eCom with the consolidated assets and messages thru digital marketing Develop local contents /new digital marketing tool Report weekly / monthly / quarterly recap Social marketing execution, management Align with seasonal ATL & PR plan, set weekly & monthly detailed social activities for IG (Set best combination with global and local communication timing) Communication co-ordinate with related department for communication product (Product, Sports marketing, Retail marketing and sales) Manage influencer & creator ecosystem (TEAMADIDAS) including strategic seeding, content co-creation, and performance analysis Leverage social listening and monthly analytics to optimize Social Engagement and ROI. Report monthly or seasonal social analysis for better execution PR/Consumer Event & Promotion management to align with overall plan Manage samples and proactively communicate with PR agency for PR related issue Align with planned events and promotion, coordinate detailed execution working with line manager & others related department Coordinate agency communication for every execution based on planned activities Deliver information to every related department (incl. store managers) with timely manner and right tools Drive revenue growth by spearheading creative initiatives and trend-setting marketing ideas Provide every promotion analysis report for result sharing for better execution Support Asset Creation & Operation Support the brief and production of assets relevant to key account or Retail activations Communication with related department for asset development (Product, Sports marketing, Retail marketing and Sales) Manage and operate marketing inventory and minimize the year-end stock Support local trade meetings with sell-in tools Manage end-to-end marketing operations such as budget, invoice, order tracking, delivery follow-up and follow up documents, etc. KEY RELATIONSHIPS : Internal (main) - aGolf CTC, Sports Marketing, Retail MKT, and Sales Internal (Sub) - Operation, Finance External - agencies such as Creative agencies, PR Agencies, Media buying Agency, Event Agencies KNOWLEDGE, SKILLS AND ABILITIES : High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer Ability to develop local marketing strategies following global guidelines Strong presentation skill to internal and external stakeholders Advanced user of MS Office suite of products Photoshop, Design and video editing skill preferred Good sense of marketing trend and contents development skills Experience in both, market and regional marketing organization preferred Fluent English in both Speaking and Writing REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS : University degree in Business or equivalent professional experience At least 5 years’ experience in relevant Marketing fields Golf Industry experience preferred AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.