Sr. Specialist, Digital Analytics & Planning, eCommerce PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION As a Digital Analytics & Planning Senior Specialist, you support a broad range of digital analytics initiatives under the guidance of senior analytics managers. Your contributions encompass performance reporting, data preparation, dashboard upkeep, and ad-hoc analyses designed to enable stakeholders to make informed, evidence-based decisions. This position functions as a cross-domain analytics role; you will transition between domains and projects according to team priorities, providing opportunities to develop expertise across all facets of digital analytics, including performance metrics, digital experience, consumer insights, and more. KEY RESPONSIBILITIES Performance Reporting & Dashboard Operations Support the preparation of recurring eCom performance reports (weekly/monthly/quarterly). Maintain and update dashboards under guidance from senior analysts. Conduct data quality checks to ensure accuracy, consistency, and completeness. Ad-hoc Analytics & Automation Perform exploratory analysis to address business questions on traffic, conversion, assortment, CRM/membership, and other KPIs. Deliver data extracts and summary for Buying, Planning, Membership, and Digital Experience teams. Assist senior analysts with deep‑dive analyses and advanced analytical work (e.g., campaign evaluation, consumer segmentation). Identify recurring manual tasks and support automation using SQL, Python, or other tools. Marketplace & Competitor Analytics Support tracking of marketplace (e.g., partner platforms) performance such as traffic, conversion, assortment visibility, and search ranking using available dashboards or data extracts. Collect and structure competitor information (e.g., pricing, promotions, assortment, new launches) from internal tools or external sources to support competitive benchmarking. Build competitor/marketplace dashboards and deliver regular trend reports. Provide ad-hoc data pulls and exploratory checks when marketplace or competitor changes require quick validation or impact assessment. KEY RELATIONSHIPS KOREA e-com team KOREA Function teams (Brand, Data & Analytics) Global analytics teams (Digital analytics, Data & Analytics) REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS Degree in Statistics, Economics, Math, Data Science, Business or related field preferred; or an equivalent combination of education and experience 0–2 years experience in digital analytics, business analytics, data processing, e-commerce analytics, or similar (internships included). Experience in a digital or e-commerce environment preferred. KNOWLEDGE & SKILLS Strong analytical skills and clear communication, able to translate business questions into structured analysis. Good understanding of e-commerce dynamics and common digital KPIs (demand, traffic, conversion, AOV, AOF, consumer engagement, etc.) Strong hands-on capability in data processing and analytics using SQL, Python, PowerBI or similar tools Self-driven, detail-oriented, and eager to learn new analytics tools, techniques, and AI-driven approaches. Plus would be considered: Exposure to machine learning/deep learing/LLM and big data platforms. Experience building data science or machine learning models. Experience supporting merchandising, financial planning or marketing teams with data and insights. Fluent English, both spoken and written. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.