- CRM 프로그램 분석 및 기획 - 고객 획득/유지/활성화/로열티 프로그램 기획 및 운영 - Reward Promotion 기획 및 운영 

• Create and manage Clienteling communication plans that are aligned with the local sales and marketing strategies.
• Collaborate with local Marketing, Retail, and eCommerce teams, as well as HQ, to execute lead nurturing and conversion campaigns and organize in-store events that enhance customer experience, engagement, and loyalty.
•  Analyse customer data to create detailed customer segments for targeted marketing and clienteling action plans.
•  Carry out detailed analysis and reporting on all CRM activities both instore and online.

• Minimum 10 years working experience in CRM or related field
•  Proven CRM experience in the luxury or premium sector, with deep understanding of high-value customer engagement and clienteling strategies
• Proven expertise in data analysis and reporting, with the ability to translate complex customer data into actionable insights that drive CRM and business performance
• Strong experience with software tools and applications (Salesforce, Google Analytics and MS PowerBI)
• Experience in planning and executing data-driven email campaigns across Retail and E-commerce channels, including customer segmentation and performance analysis
• Experience with SQL to e.g. build target groups in SFMC is a plus
• Experience overseeing CRM data governance and customer data management in compliance with local data privacy and protection regulations

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