[담당업무]

1. PR Strategy & Communications
- Develop and execute integrated PR strategies for Men’s Fashion and Watches, aligned with global guidelines and local market needs
- Drive consistent and compelling brand storytelling that reflects the Maison’s heritage, creativity, and innovation
- Plan and implement targeted media engagement strategies, including pitch development
- Collaborate with internal teams, HQ, and PR agencies to ensure alignment
- Monitor industry trends and the competitive landscape to inform strategy

2. Media Relations & Influence
- Develop and manage annual and monthly editorial PR plans and budgets
- Secure high-impact media coverage across print, digital, and social platforms
- Create and oversee press materials, media kits, and storytelling assets
- Drive product placements and support celebrity and KOL engagements
- Foster strong relationships with key stakeholders, including journalists, editors, influencers, stylists, and celebrities

3. PR Activations & Content
- Lead content collaborations with key media, ensuring brand image alignment
- Manage editorial shoots and content production featuring key collections
- Develop content strategies and PR amplification plans to maximize campaign impact
- Execute PR activations, including product launches, press days, and fashion week initiatives
- Support event coordination, including guest management for press, talents, and KOLs

4. Performance & Insights
- Monitor, analyze, and report PR performance using relevant measurement tools
- Conduct competitive benchmarking and track brand visibility versus competitors
- Provide insights and recommendations based on performance data and market trends
- Prepare regular reports on media coverage, content engagement, and talent impact

5. Budget & Sample Management
- Manage PR budgets for Men’s Fashion and Watches, ensuring accuracy and compliance
- Oversee PR sample management, including logistics, inventory control, and press rack coordination
- Support lookbook development and sample allocation for shoots and endorsements
Manage celebrity and influencer engagements, including dressing opportunities

[자격요건]

경력: 경력 10년↑
학력: 대졸
직무기술: PR

- Proven experience (10+ years) in Fashion and Watches PR, preferably within the retail or luxury industries

- Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred

- Excellent verbal and written communication skills, with a proven ability to create engaging content and deliver compelling presentations

- Strong interpersonal and relationship-building skills, with the ability to collaborate effectively with diverse stakeholders

- Strategic thinking with strong creative sensibility

- Highly organized, detail-oriented, and capable of managing multiple priorities

- Written & Verbal English Fluency

[우대사항]

외국어: 영어 회화가능,독해가능,작문가능