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PR Assistant Manager (°úÀå±Þ)
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Press communication & Content development
- Drive best-in-class PR coverage by securing high-impact media placements and refined talent dressing, in close partnership with PR agencies and HQ counterparts.
- Create high-quality editorial content including press releases, media pitches, and in-depth feature stories that reflect the brand¡¯s tone and narrative
- Ensure consistency and excellence in all press materials, in line with global communication guidelines
- Build and maintain strong relationships with editors, stylists, and media partners
VIP (Celebrity/ Content creator/ KOL) coordination
- Support the identification, onboarding, and management of celebrities, influencers, and key opinion leaders aligned with brand positioning
- Coordinate all VIP-related activities including overseas/local event attendance, product seeding, fittings, and organic appearances
- Manage day-to-day communication with agencies and talents, ensuring smooth execution and brand alignment
- Track and report VIP exposure
Event & Activation support
- Support the planning and execution of brand events, press days, and retail activations
- Ensure seamless handling of press and VIP engagement during events
- Coordinate logistics including guest lists, invitations, and on-site management
Reporting & Performance analysis
- Prepare regular and ad-hoc PR reports including media coverage, Launchmetrics MIV analysis, post-event report, etc.
- Support the Manager in PR planning and local activation proposal development.
Showroom & Sample supervision
- Supervise showroom operations alongside the Specialist, maintaining presentation standards and precise inventory management.
- Ensure alignment with global sample guidelines and timelines
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Bachelor¡¯s degree
7-10 years of in-house PR experience, preferably within luxury fashion brands
Strong understanding of the luxury industry landscape, with a passion rooted in fashion
Fluent in both speaking and written in English and Korean
Highly organized with exceptional attention to detail and the ability to manage multiple priorities with agility
Open-minded towards challenges and change, with strong resilience
Collaborative team player with a positive, proactive, and engaging attitude
Strong sense of ownership, with discipline to meet deadlines
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