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PR Assistant Manager (°úÀå±Þ)

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 Press communication & Content development

- Drive best-in-class PR coverage by securing high-impact media placements and refined talent dressing, in close partnership with PR agencies and HQ counterparts.

- Create high-quality editorial content including press releases, media pitches, and in-depth feature stories that reflect the brand¡¯s tone and narrative

- Ensure consistency and excellence in all press materials, in line with global communication guidelines

- Build and maintain strong relationships with editors, stylists, and media partners


 VIP (Celebrity/ Content creator/ KOL) coordination

- Support the identification, onboarding, and management of celebrities, influencers, and key opinion leaders aligned with brand positioning

- Coordinate all VIP-related activities including overseas/local event attendance, product seeding, fittings, and organic appearances

- Manage day-to-day communication with agencies and talents, ensuring smooth execution and brand alignment

- Track and report VIP exposure


 Event & Activation support

- Support the planning and execution of brand events, press days, and retail activations

- Ensure seamless handling of press and VIP engagement during events

- Coordinate logistics including guest lists, invitations, and on-site management


 Reporting & Performance analysis

- Prepare regular and ad-hoc PR reports including media coverage, Launchmetrics MIV analysis, post-event report, etc.

- Support the Manager in PR planning and local activation proposal development.


 Showroom & Sample supervision

- Supervise showroom operations alongside the Specialist, maintaining presentation standards and precise inventory management.

- Ensure alignment with global sample guidelines and timelines


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 Bachelor¡¯s degree
 7-10 years of in-house PR experience, preferably within luxury fashion brands
 Strong understanding of the luxury industry landscape, with a passion rooted in fashion
 Fluent in both speaking and written in English and Korean
 Highly organized with exceptional attention to detail and the ability to manage multiple priorities with agility
 Open-minded towards challenges and change, with strong resilience
 Collaborative team player with a positive, proactive, and engaging attitude
 Strong sense of ownership, with discipline to meet deadlines

 

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