Come join us at L’Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power. Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together! Job Title: Sr. Communication Specialist - Giorgio Armani Beauty - Luxe Division WHO WE ARE: In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Kiehl's, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world. A DAY IN THE LIFE: Take responsibility for implementing the communication plan aligned by brand objective & strategy. Execute the brand's communication strategy to enhance brand image, increase visibility, and contribute to reinforcing its local reputation through effective communication initiatives. Execute the communication activities, especially digital/viral campaign Contribute to build and implement 360° local communication activities. Develop a new communication angle with attractive messages. Plan and implement viral activities strategically to make social buzz Collaborate with influencers-Youtuber/MUA/Instagrammer/Blogger/etc - as a part of viral project Support local celebrity plan including shooting and viral planning Produce press / buzz kits for pre-viral. Create the various contents collaborated with community, magazine, etc. Strengthen brand hot trend, especially digital initiative part. Manage media relations, including new media relations Implement a local pictorial and film production with models Publish content on regular community channels. Analyze and monitor the communication data and competitor Measure and analyze a KPI and performance in communication part. Deal with a variety of analysis tools for social buzz. Report and share the social buzz monthly from the data. Share a competitor status weekly (based on report delivered by viral agency) Internal Communications Execute tasks related to the internal communication plan, ensuring alignment with external messaging. Budget & Administrative Support Monitor & track the PR budget Manage the administrative & logistical tasks for communication initiatives and events. Others Write a brand news on new launch product. Send a product for magazine shooting, in needed. Handle a usage plan of product including product order WE ARE LOOKING FOR: Education: University graduate Years of experience: Over 7-9 years Experience: A minimum of +7 years’ experience in communication planning or KOLs management Cosmetic company or luxury brand experience is preferred Language: Fluent in Englinsh (Speaking & Writing) Other Skills Strong understanding of the cosmetic, luxury industry and prind/digital media Build strong relationships and communicate effectively with related stakeholders. WE ARE ENGAGED & COMMITTED: We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law. We are proud to be an equal opportunity employer.