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[´ã´ç¾÷¹«] • Work with regional marketing team to ensure marketing communications materials and activities align with brand's image and standard • Develop marketing strategy by brand and proceed an appropriate media mix to increase brand awareness in Korea • Strengthen brand communications through online articles, social medias, magazines, OOH to further engage consumer in various platform • Draft press and media releases, monitor competitive activity and market trends with agency • Work closely with agencies and monitor their performance for each project and be able to evaluate their performance and make decision of contract extension. • Monitor and control marketing spending within the assigned budget and ensure cost-effective spending on alI marketing activities and projects. • Report successful marketing activities to regional team
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• At least 8 years solid PR experience from the retail industry for Marketing and PR position • Excellent market connection and in depth understanding of Korea local consumer market; • Has preferably experience with premium brands or other quality fashion related products; • Strong relating skills for building trustful partnership with internal and external business partners • ¿µ¾î(¾ç¹æÇâ ¼ÒÅë) Çʼö
• Experience with similar products and brand experience • Proficiency in English communication
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