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• Work with regional marketing team to ensure marketing communications materials and activities align with brand's image and standard
• Develop marketing strategy by brand and proceed an appropriate media mix to increase brand awareness in Korea
• Strengthen brand communications through online articles, social medias, magazines, OOH to further engage consumer in various platform
• Draft press and media releases, monitor competitive activity and market trends with agency
• Work closely with agencies and monitor their performance for each project and be able to evaluate their performance and make decision of contract extension.
• Monitor and control marketing spending within the assigned budget and ensure cost-effective spending on alI marketing activities and projects.
• Report successful marketing activities to regional team

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• At least 8 years solid PR experience from the retail industry for Marketing and PR position
• Excellent market connection and in depth understanding of Korea local consumer market;
• Has preferably experience with premium brands or other quality fashion related products;
• Strong relating skills for building trustful partnership with internal and external business partners
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• Experience with similar products and brand experience
• Proficiency in English communication


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