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Digital Marketing Executive
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- Lead company digital strategies to seek new business opportunities and lead in development of local digital activations
- Maximize brand presence and visibility across major client digital platforms to drive sell-out and strengthen brand positioning at point of sale.
- Activate client¡¯s digital channels by leveraging HQ content to support sell-in and sell-out.
- Plan and execute PR, sponsorship and event initiatives including influencer activation, KoLs management, and digital amplification to increase awareness of the brands under the HQ direction
- Lead PR activations for capsule collections and special projects — including media and influencer engagement, digital storytelling, and 360¡Æ marketing execution in collaboration with APAC/HQ and product development team
- Produce and adapt all required visual crops across Domestic, Travel Retail, and Online channels — Visual cropping under the guideline for each activation and digital touchpoint.
- Identify new customer platforms and industry media to attract and convert new clients.
- Prepare performance reports and analytics on digital campaigns, PR activations, and sponsorship ROI — tracking KPIs and sharing insights with APAC/HQ on a regular basis.
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- 3+ years of experience in digital marketing, PR, or communications — preferably in luxury, fashion, or cosmetics industry
- Hands-on experience in digital campaign execution, PR/influencer management, and visual content production plus (Photoshop, Adobe Illustrator, PowerPoint)
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