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Product Manager (0¸í)
• Support KL Marketing director in executing marketing plans that align with HQ¡¯s key initiatives, while ensuring relevance to the local market and consistency with the brand¡¯s identity as a strong hair brand.
• Take the full responsibility for managing the franchise holistically — from strategy development to execution — by overseeing product lifecycle, identifying market opportunities, and working closely with On-Off sales teams and operational teams to ensure brand consistency and sustainable growth
• Participate in development and execution of the brand marketing calendar and marketing strategy including planning of product strategies, and promotional programs and ensure all elements are executed with excellence
• Plans, develops & implements all on & offline in-store execution programs including merchandising, collateral, non-saleable product (samples/testers), in-store events, and promotions with timely delivery to trade. Develops and implements animation calendar for each retailer.
• Support to create promotion plans to improve each product range sales most likely using marketing and sale techniques
• Track and evaluate category performance on a monthly basis and prepare and analyze data relevant to campaign/ launch performance through formalized reporting
• Work closely with and handle external agencies, especially digital communication agencies, to produce campaign content and execute events.
• Lead and manage new and ongoing launch forecasts including new product pricing strategy, launch analysis and promotional support planning
• Stock management / Rolling forecast
• Prepares and presents marketing strategies with regional or HQ teams, retailers to share brand¡¯s objectives
• Support to develop and prepare promotional budgets and manage expenditure within guidelines to support marketing calendar activities
• Lead and manage communication and PR activities to enhance brand awareness, ensure consistent brand messaging, and support campaign execution across all channels.

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