|
[담당업무]
Responsibilities:
1. Formulate the overall digitalization plan and implementation roadmap for overseas marketing by referencing Hyundai Motor’s global digital practices and the Company’s overseas business strategy.
2. Benchmark the digital capabilities of leading enterprises in the industry, and build a marketing digital capability system, technical standards and operation models tailored to overseas markets.
3. Drive the full-link digital implementation and capability improvement of overseas marketing, coordinate internal and external resources to ensure efficient delivery of digital projects and realization of business value.
4. Track global digital trends in the automotive industry, introduce advanced technologies and best practices, and continuously boost the digital competitiveness of overseas marketing.
|